Boots or Boot’s ✉️

Posted: July 14, 2013 in ✉️ To whom it may concern

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To whom it may concern at Boots,

I find the name of your store very misleading. I travelled an hour into town the other day with the anticipation of buying some decent footware only to be laughed at by staff members when I asked if the shoes are on the second floor.

Very disappointing and embarrassing.

Why did you stop selling shoes and don’t you think it’s time to change the store name if you no longer sell the product?

Thank you for your time,

I look forward to hearing from you soon.

Sebastian Bowen

Boot’s Response

Dear Mr Bowen

Thank you for contacting us. I am sorry for the confusion, Boots is named after its founder Jessie Boot.

Thank you again for contacting us. If there is anything else that I can help you with please contact us with your customer reference number 11794878 on 0845 070 8090.

Kind regards

Hannah Doherty

Boots Customer Care

My Response

Hello Hannah,

Thank you for responding to my email.

If the name of the store is named after Jessie Boot, then there should be an apostrophe after the t and before the s so it reads Boot’s. This would imply that the store belongs to somebody instead of the name of a product that it sells.
This is basic grammar.

This small correction would help clear up any confusion.

For an agreed fee I would be happy to visit each store and add a small apostrophe onto all the signs in the UK.

Please let me know if this would be something that would interest you.

I look forward to hearing from you soon,

Thank you,

Sebastian Bowen.

Boot’s Response

Dear Mr Bowen

Thank you for contacting us our Company name.

Please be assured I have fed your comments back to our Marketing team.

Thanks again for getting in touch. If you need any further help you can give me a call on 0845 070 8090, quoting your customer reference number 11794878.

Many thanks

Sarah Staples
Boots Customer Care

Sebastian Bowen.
The Fishtank Podcast.

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