Why following fashion is not for me

Posted: August 5, 2019 in ๐Ÿ“ Articles


Growing up I have been caught up
In many fads, the biggest and most expensive one for me was buying so called designer cloths.

I remember when I used to believe that somehow a pair of jeans or a shirt with some dudes name or logo on it meant that somehow they were better than another no named brand. I would spend hundreds of pounds on clothing every month. The price was never justified other than it looked ok and was endorsed by some idiot in Europe and worn by my favourite celebrities at the time.

All of this stuff is mass produced and none of it is unique or special in any way.

I remember when I was younger I heard stories about how Tommy Hilfiger did not want black people wearing his clothing. Recently I have heard Louis Vuitton mirror similar comments. I am not saying that these allegations are true in any way but It made me question for the first time who these people were that owned these fashion houses.

The fact is I knew nothing about these designers or their ideology. Good possibility we do not share similar views?

Let’s say for arguments sake that a fashion designer is openly racist, sexist or homophobic and I walk around with his or her name brandished across my chest, does that mean that I am supporting his or hers views. After all I am the one who is helping to finance this person.

After much thought I came to the realisation that I didn’t feel comfortable with the idea of blindly supporting, advertising or funding any brand, anyone or anything that I had not researched myself. I decided to cut out all named brands completely and start from scratch.

When you actually take the time to think about it, it isn’t a hard decision at all.

I don’t know who these people are so why am I in such a rush to throw my money at them and be seen wearing their name all over my person. It does not make sense.

Since 2003 I have not purposely brought any clothing with writing on it. It’s a lot harder than you would think. No matter where you go or what you buy somebody is trying to squeeze a brand name or logo onto a pocket or a sleeve or even both.

It’s annoying because now most of the times when I pick up a nice plain shirt. I get home only to find it ruined by some guys name sneakily stitched on the back of the collar or on some tag stitched onto the bottom of the shirt. It’s becoming impossible to avoid.

This has nothing to do with cost or being cheap. I still waste money on other silly things I probably don’t need. This is more to do with principles and feeling proud of what I’m wearing and endorsing.

Next time you are out shopping trying on cloths take a moment to stop and ask yourself, what’s this brand about and why am I willing to be a walking billboard for them?

Sebastian Bowen

The Fishtank Podcast

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